My work is concept-driven, defining key ideas and building narratives from inputs. I aim to push the team to higher standards, integrating my viewpoints while acknowledging others. I excel at conceptual thinking and visual communication, finding original solutions with a strong sense of authorship. I capture details, document systems and work independently without approval. I introduce new tools, improve workflows and ensure efficient processes.
I simplify and connect information, create delightful interactions and advocate technically sound design decisions. I test systems for extremes, apply accessibility practices and enhance work with interactivity. I keep abreast of new techniques and current industry trends. I lead strategic research, plan user testing, prototype and write accessible language. I solve interface design challenges, create component libraries and help junior designers. I facilitate critiques, make confident decisions, align teams, write briefs, work directly with clients, present work externally, prioritise and drive projects independently.